Tags

Tags are unique identifiers you can add to your emails. They help associate emails with your application. They are passed in key/value pairs. After the email is sent, the tag is included in the webhook event. Tags can include ASCII letters, numbers, underscores, or dashes.

Some examples of when to use a tag:

• Associate the email a “customer ID” from your application
• Add a label from your database like “free” or “enterprise”
• Note the category of email sent, like “welcome” or “password reset”

Here’s how you can add custom tags to your emails: